At Validify we speak to decision makers at leading retailers and brands in our community every day. During the height of the pandemic we were encouraged to hear how many brands were able to adapt quickly and use the crisis as a catalyst for change. On the back of these conversations we conducted a survey within the community to capture these changes at a truly extraordinary time for the retail industry.
In this report we aim to better understand the effects of COVID-19 on the digital agenda and what has been revealed is:
Benefits